[PDF] The Mommy Myth Download Full

The Mommy Myth PDF
Author: Susan Douglas
Publisher: Simon and Schuster
ISBN: 9780743260466
Size: 70.44 MB
Format: PDF, Kindle
Category : Family & Relationships
Languages : en
Pages : 383
View: 1316

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The Mommy Myth

by Susan Douglas, The Mommy Myth Books available in PDF, EPUB, Mobi Format. Download The Mommy Myth book, Challenges idealized concepts about motherhood that the author believes compromise women's rights and empowerment without benefiting children, citing such factors as unrealistic parenting standards, media scare tactics, Reprint. 500,000 first printing.

[PDF] The Good Mother Myth Download Full

The Good Mother Myth PDF
Author: Avital Norman Nathman
Publisher: Hachette UK
ISBN: 1580055036
Size: 31.73 MB
Format: PDF, Mobi
Category : Family & Relationships
Languages : en
Pages : 224
View: 6405

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The Good Mother Myth

by Avital Norman Nathman, The Good Mother Myth Books available in PDF, EPUB, Mobi Format. Download The Good Mother Myth book, In an era of mommy blogs, Pinterest, and Facebook, The Good Mother Myth dismantles the social media–fed notion of what it means to be a “good mother.” This collection of essays takes a realistic look at motherhood and provides a platform for real voices and raw stories, each adding to the narrative of motherhood we don’t tend to see in the headlines or on the news. From tales of mind-bending, panic-inducing overwhelm to a reflection on using weed instead of wine to deal with the terrible twos, the honesty of the essays creates a community of mothers who refuse to feel like they’re in competition with others, or with the notion of the ideal mom—they’re just trying to find a way to make it work. With a foreword by Christy Turlington Burns and a contributor list that includes Jessica Valenti, Sharon Lerner, Soraya Chemaly, Amber Dusick, and many more, this remarkable collection seeks to debunk the myth and offer honest perspectives on what it means to be a mother.

[PDF] Marketing Semiotics Download Full

Marketing Semiotics PDF
Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Size: 33.16 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 234
View: 7346

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Marketing Semiotics

by Laura R. Oswald, Marketing Semiotics Books available in PDF, EPUB, Mobi Format. Download Marketing Semiotics book, Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

[PDF] In Our Prime How Older Women Are Reinventing The Road Ahead Download Full

In Our Prime  How Older Women Are Reinventing the Road Ahead PDF
Author: Susan J. Douglas
Publisher: W. W. Norton & Company
ISBN: 0393652564
Size: 10.41 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 288
View: 3846

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In Our Prime How Older Women Are Reinventing The Road Ahead

by Susan J. Douglas, In Our Prime How Older Women Are Reinventing The Road Ahead Books available in PDF, EPUB, Mobi Format. Download In Our Prime How Older Women Are Reinventing The Road Ahead book, Do you see women your age portrayed as puttering gardeners and docile grannies? Do you feel bombarded by anti-aging products that insist you must “defy” getting older? Do you feel invisible in professional and social situations? And have you had enough and are you ready to challenge the intertwining of sexism and ageism in our culture? Susan Douglas knows that you are not alone. She declares it is time now for the largest female generation over fifty to reinvent what it means to be an older woman and to challenge the outdated stereotypes—think doddering or shrewish—that Hollywood and TV have assigned them. She zones in on how the anti-aging cosmetics industry targets older and younger women alike with their products, and how Big Pharma ads equate getting older with disease and decline. Douglas exposes the ageism that mature women face at work and why conservatives’ decades-long attacks on Social Security, Medicaid, and Medicare disproportionately affect women. With a sharp sense of justice and fresh wit, In Our Prime sees a social movement emerging that may help to create a different view of and life for older women. It celebrates Gray Panther Maggie Kuhn, who broke down legal barriers in the past, as well as today’s activists, career women, actors, and others who defy stereotypical images by embracing their age and remaining strong and socially involved. Ultimately, Douglas calls on women of all ages to join together now to fight against gendered ageism, to secure our country’s financial safety net, and to make a brighter, more welcome future for older women.

[PDF] Selling Anxiety Download Full

Selling Anxiety PDF
Author: Caryl Rivers
Publisher: UPNE
ISBN: 9781584657378
Size: 13.88 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 168
View: 7706

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Selling Anxiety

by Caryl Rivers, Selling Anxiety Books available in PDF, EPUB, Mobi Format. Download Selling Anxiety book, A powerful and witty expose of how the media distorts news about women"

[PDF] Don T Know Much About Mythology Download Full

Don t Know Much About Mythology PDF
Author: Kenneth C. Davis
Publisher: Harper Collins
ISBN: 9780061925757
Size: 18.57 MB
Format: PDF, Kindle
Category : Reference
Languages : en
Pages : 560
View: 1745

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Don T Know Much About Mythology

by Kenneth C. Davis, Don T Know Much About Mythology Books available in PDF, EPUB, Mobi Format. Download Don T Know Much About Mythology book, The latest installment in the New York Times bestselling Don't Know Much About® series -- a magical journey into the timeless world of mythology It has been fifteen years since Kenneth C. Davis first dazzled audiences with his instant classic Don't Know Much About® History, vividly bringing the past to life and proving that Americans don't hate history, they just hate the dull, textbook version they were fed in school. With humor, wit, and a knack for storytelling, Davis has been bringing readers of all ages up to speed on history, geography, and science ever since. Now, in the classic traditions of Edith Hamilton and Joseph Campbell, he turns his talents to the world of myth. Where do we come from? Why do stars shine and the seasons change? What is evil? Since the beginning of time, people have answered such questions by crafting imaginative stories that have served as religion, science, philosophy, and popular literature. In his irreverent and popular question-and-answer style, Davis introduces and explains the great myths of the world, as well as the works of literature that have made them famous. In a single volume, he tackles Mesopotamia's Gilgamesh, the first hero in world mythology; Achilles and the Trojan War; Stonehenge and the Druids; Thor, the Nordic god of thunder; Chinese oracle bones; the use of peyote in ancient Native American rites; and the dramatic life and times of the man who would be Buddha. Ever familiar and instructive, Davis shows why the ancient tales of gods and heroes -- from Mount Olympus to Machu Picchu, from ancient Rome to the icy land of the Norse -- continue to speak to us today, in our movies, art, language, and music. For mythology novices and buffs alike, and for anyone who loves a good story, Don't Know Much About® Mythology is a lively and insightful look into the greatest stories ever told.

[PDF] Twenty First Century Motherhood Download Full

Twenty first Century Motherhood PDF
Author: Andrea O'Reilly
Publisher: Columbia University Press
ISBN: 0231520476
Size: 59.49 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 384
View: 3128

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Twenty First Century Motherhood

by Andrea O'Reilly, Twenty First Century Motherhood Books available in PDF, EPUB, Mobi Format. Download Twenty First Century Motherhood book, A pioneer of modern motherhood studies, Andrea O'Reilly explores motherhood's current representation and practice, considering developments that were unimaginable decades ago: the Internet, interracial surrogacy, raising transchildren, male mothering, intensive mothering, queer parenting, the applications of new biotechnologies, and mothering in the post-9/11 era. Her work pulls together a range of disciplines and themes in motherhood studies. She confronts the effects of globalization, HIV/AIDS, welfare reform, politicians as mothers, third wave feminism, and the evolving motherhood movement, and she incorporates Chicana, African-American, Canadian, Muslim, queer, low-income, trans, and lesbian perspectives.

[PDF] This Is Not How I Thought It Would Be Download Full

This Is Not How I Thought It Would Be PDF
Author: Kristin Maschka
Publisher: Penguin
ISBN: 1101148640
Size: 40.45 MB
Format: PDF, ePub, Docs
Category : Family & Relationships
Languages : en
Pages : 400
View: 3196

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This Is Not How I Thought It Would Be

by Kristin Maschka, This Is Not How I Thought It Would Be Books available in PDF, EPUB, Mobi Format. Download This Is Not How I Thought It Would Be book, An important look at motherhood and family dynamics in the 21st century?by the national spokesperson of Mothers & More. Kristin Maschka, past president of Mothers & More, a national organization with more than 140 chapters across the country, shines a spotlight on the complex issues mothers face?at work, in their homes, their lives, and with their partners? and shows how the hidden assumptions that society, the media, public policy, and women themselves hold about motherhood can sabotage a mother?s happiness. Maschka weaves together her own story, anecdotes from mothers all over the country, and a deep knowledge of history and society to offer mothers a comforting, often funny read that helps them see themselves and the world around them in a whole new way. At the same time she provides specific actions women can take today to remodel motherhood to live the lives they always thought they would.

[PDF] Standing Up To Supernanny Download Full

Standing Up to Supernanny PDF
Author: Jennie Bristow
Publisher: Andrews UK Limited
ISBN: 1845406583
Size: 19.53 MB
Format: PDF, ePub, Docs
Category : Family & Relationships
Languages : en
Pages : 151
View: 7680

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Standing Up To Supernanny

by Jennie Bristow, Standing Up To Supernanny Books available in PDF, EPUB, Mobi Format. Download Standing Up To Supernanny book, Parenthood, we are told, requires a massive adjustment to our lives, emotions, and relationships, and we have to be taught how to deal with that. But can it really be so bad that we need constant counselling and parenting classes? It is a myth that today's parents are hopeless and lazy: in many ways, we have become too diligent, too hopeful of great outcomes and clear rewards, to the point where we lose ourselves in trying to provide some kind of professional service to our children. The current obsession with perfect parenting increases our insecurity and distrust of each other, and diminishes our authority over our kids. This book is about asking: Why have we invited Supernanny into our living rooms - and how can we kick her out?

[PDF] Motherhood Philosophy For Everyone Download Full

Motherhood   Philosophy for Everyone PDF
Author: Sheila Lintott
Publisher: John Wiley & Sons
ISBN: 9781444341430
Size: 32.10 MB
Format: PDF, ePub, Docs
Category : Philosophy
Languages : en
Pages : 248
View: 2134

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Motherhood Philosophy For Everyone

by Sheila Lintott, Motherhood Philosophy For Everyone Books available in PDF, EPUB, Mobi Format. Download Motherhood Philosophy For Everyone book, The complex world of motherhood is here unveiled. Covering issues ranging from whether we should occasionally lie to our children, to the unexpected challenges and complications of being a mother, Motherhood - Philosophy for Everyone offers insightful, serious but often humorous essays that can be enjoyed by everyone - including husbands and fathers. Considers salient philosophical issues relating to pregnancy, birth, babycare, and raising a child Chapters include "The Days and Nights of a New Mother: Existentialism in the Nursery", "The Media Proudly Presents: Lessons' from Celebrity Moms", and "The Off Button: Thought Experiments and Child Control" Contains work from diverse academic perspectives, including economics, psychology, education, English, sociology, women's studies, and theological studies, as well as from nurses and stay-at-home mothers Includes a foreword by Judith Warner, the New York Times columnist ("Domestic Disturbances") and author of Perfect Madness: Motherhood in the Age of Anxiety

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